What is this animal called SEO? In simple terms, SEO is the process of creating your website for the search engines, so that search engines will recognize it higher for the targeted keywords. In other words, doing SEO is working along side the search engines, not against it, to achieve your goal of ranking your website high in their list.

There are 2 areas you should know and do about SEO. Firstly, on-page technique, and off-page teachnique. On-page SEO is doing keyword research and using the most important terms in “prime website real estate such as in titles, headers, meta tags, and the on-page copy.” – The Winning Ways.

Off-page is doing things like backlinking, quality external linking that signals search engine that your site is important. Inbound links will rank higher on search engines. When a page gains more quality links it is likely to recieve a good importance for the keyword the page is about.

Please check this website for a more detailed beginners guide on SEO.

In the next blog, I will be dealing with some important things to remember doing SEO work. Things that we do here at active designs online.

See you all next time. For quick update delivered to you, subscribe to our newsletter to the right of this page or our RSS.

Stay informed.

–Richard

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